OUR STORY
The Discovering Roots story has been adventurous.
In a small Himalayan town of Jammu and Kashmir, India, a little boy's dreams formed out of stories narrated at home. These dreams transformed into a passion and vision in later life. Stories of the royal palace and the kings' fascination for art and patronage of pashmina shawls absorbed his wits. He was told that his town was a pashmina weaving hub in the bygone era. It featured in the silk route…its market still having remnants of shops famed for pashmina trade.